In order to enable guests to use our services with peace of mind, we have established a division specializing in quality control. Along with setting standards for food safety, we have standardized food safety at all of our hotels by ensuring compliance with these standards. In addition, through an original HACCP that actively incorporates DX (digital transformation), the status of hygiene control at each facility is made visible, and by conducting monitoring with scientific testing such as bacterial tests and audits by an external organization, we operate an objective food safety management system and strive in our daily activities to secure food safety and prevent food related accidents. We take these actions so that safe food will create "smiles" on our guests' faces with the aim of realizing "smiles ahead".

To make our hotels more barrier free, we aim to prepare an environment and install facilities that can be used safely by all customers and promote both tangible and intangible responses. As our response to inbound tourism, in order to strengthen our response to the increasing number of foreign travelers, along with making announcements in multiple languages, we are working to create a more accommodating environment.

In accordance with the Seibu Group Vision, we recognize that securing the safety and security of guests, employees and partner companies in the event of a disaster or other emergency is both the foundation of our business activities and part of our social responsibility. Based on this awareness, in order to responsibly secure the safety of our guests, we have set forth a basic policy on business continuity in the event of an emergency and are working to implement, maintain and continuously improve internal systems and initiatives.

(1) Securing safety and security
We will act with top priority on securing the safety and security of guests, employees and partner companies.

(2) Prevention of secondary disasters
We recognize that many secondary disasters occur due to insufficient confirmation and communication. Based on this, we will ensure thorough confirmation and communication when responding to emergencies.

(3) Business continuity and rapid recovery
We are aware of our responsibility to conduct various business activities in close contact with the local community. During emergencies, along with responding to guest needs to the extent possible, we will work to avoid negative impacts on the local economy and quickly recover the business.

(4) Communication with concerned parties
In addition to communication between internal divisions, we will enhance the cooperation with group companies, partner companies, municipal governments and the local community, and act to quickly end the emergency.

In order to continue sustainable, strong growth, we are working to enhance the "strength of human resources", which are the source of our corporate value. In terms of education, we have established an education system that is well-balanced between rank specific training, select employee training and self-learning support based on the theme of "increase expertise". In addition, we implement voluntary training aimed at promoting new challenges, motivation to learn and autonomy among our employees, and we create opportunities for diverse human resources to grow and excel.

(Details of the initiatives)

・Foster GM

・New employee training

・Training by employee rank

・Select employee training

・Promotion of online learning tools

・Online courses

・Support for earning qualifications, etc.

We are working to increase our corporate competitiveness by creating an organization that respects the individuality of each employee and leverages diversity, and we are cultivating an atmosphere in which employees can create their own career vision. In addition, by preparing an environment in which all employees can work with peace of mind, we aim to realize "work related satisfaction" and a "comfortable working environment".

(Details of the initiatives)

・Challenge system under which employees can create their own career vision without regard to age, experience, gender and years of service

・Training aimed at fostering women leaders

・Internal job postings

・Promote taking childcare leave by male employees

As part of the initiatives to foster human resources, we hold an annual Prince Hotels cooking competition with the aim of enhancing culinary skills and creativity and increasing motivation. At the competition, judging is conducted through taste testing of menus that use theme-based ingredients, as well as skills tests that judge the cooking process, and the contents of the competition contribute to fostering the culinary staff. Skills testing is conducted based on hygiene, efficiency, process and finish, and this high-level competition demands both quality recipes and advanced skills.

In accordance with the Seibu Group Code of Corporate Ethics and the Principles of Conduct created based on the group vision, in order to promote compliance in each workplace, a compliance officer and manager who play central roles in compliance have been appointed, and we are working to promote and establish compliance.

With the aim of quickly discovering and resolving internal problems, the two whistleblowing systems "Corporate Ethics Hotline" and "Sexual Harassment and Interpersonal Relations Hotline" have been established within Seibu Group.

At the hotels, golf courses and other facilities operated by the company, protecting our customers' personal information is the foundation of our business activities, as well as a social responsibility. Based on this recognition, in order to responsibly protect customer personal information, we have established an internal system for the protection of personal information, and we are implementing and maintaining initiatives and striving to make continuous improvements. Through these activities, we will comply with the laws and internal rules concerning personal information and respond to the trust placed in us by customers.

The Seibu Group has designated the "Seibu Group Sustainable Procurement Policy" that sets forth the matters for compliance and the "Seibu Group Supplier Guidelines" that set forth the matters for cooperation from partner companies acting as business partners. At the Seibu Group, the direct group companies and partner companies work together throughout the supply chain to contribute to realizing a sustainable society.

The Seibu Group creates customer actions and feelings in various parts of daily life. As a corporate group that conducts business activities with high public benefit deeply rooted in the local community, directed at realizing the group vision slogan of "smiles ahead", we respect the human rights of all people involved in our business activities.

(Details of the initiatives)

・Support international human rights norms

・Responsibility to respect human rights

・Prevention of discrimination

・Prevention of harassment

・Workplace environment

・Working hour management and wages

・Prevention of forced labor and child labor

・Freedom of association and right to collective bargaining

Guest rooms are stocked with single-use amenities, but in order to reduce plastic waste, when the amenities are "unused" by the guest, a donation will be made as a donation from the guest to benefit environmental preservation activities. We are also aiming in the future to stop providing single-use amenities.
For future trips, we propose sustainable travel in which guests bring their own toothbrush.

In order to reduce plastic waste and environmental burden such as water pollution from detergents, when a guest "does not request" room cleaning, bed making, replacement of linens and towels or provision of additional amenities, a donation will be made as a donation from the guest to benefit environmental preservation activities.

※Limited to guests who spend at least 2 nights.
※From the standpoint of hygiene, room cleaning will be provided every three days.
※Does not include some hotels such as Prince Smart Inn and The Prince Gallery Tokyo Kioicho.

We sell an original Seibu Prince Hotels & Resorts eco-friendly amenity set. Including a pouch made from organic cotton and amenities based on materials derived from bamboo, the amenity set is made from environmentally friendly materials. We propose sustainable travel by bringing the personal amenity set TABI no OTOMO on future trips.

When a guest does not use amenities or room cleaning service, a donation will be made as a donation from the guest to benefit environmental preservation activities in the local area where the facility is located.

※Guests will not be charged any expense for this donation.

We have prepared menus that use non-standard vegetables and alternative ingredients, and we are addressing the problem of food loss and food diversity. Also, at our locations in Japan, by incorporating food ingredients produced locally and culinary culture rooted in the local community in the menus, we are working to convey and preserve local ingredients and culinary culture, as well as support local activities.

We use unlabeled, 100% horizontal recyclable plastic bottles for the drinking water provided in guest rooms. Also, since 2013, we have donated part of the proceeds from the sales of Minamiuonuma Spring Water to Minamiuonuma City in Niigata Prefecture, which is the water source, and we are contributing to the environment by using this donation to maintain hiking trails within the city.

When a hotel orders food ingredients, instead of delivering them directly to each hotel from the partner companies, they are delivered to our designated warehouse. From the warehouse, only the food ingredients required by the hotel are delivered together as one delivery. Since introducing this delivery system in 2016, the area has been steadily expanded, and it has led to increased work efficiency, elimination of the driver shortage known as the "2024 problem" in logistics, reduction of CO2 emissions and alleviation of traffic congestion near the hotels.

When holding MICE, we can switch the electricity used at the venue to renewable energy that does not emit CO2. By investing in activities that reduce CO2 emissions in line with electricity use, we will work toward a carbon-free society.
※Adopted the Zero CO2 MICE® of JTB Communication Design, Inc.

By creating exhibition fixtures with reusable lightweight aluminum pipes and fabric instead of the traditional wood and paper, we will contribute to reducing waste and CO2 emissions.

We use "eterble" table cloths made from old table cloths that can no longer be used due to damage or stains. The manufacturing process of these table cloths aims to reduce oil use, greenhouse gas emissions and water use and pollution through the elimination of dyeing.

At the MICE venues used by many companies and organizations, we offer options that contribute to SDGs.
※Available options vary depending on the venue.

We work together with partner companies and the local community to effectively use food waste. As one example, food scraps from the hotels are turned into compost, and this compost is used as fertilizer by farmers who grow food that is then provided to guests in meals at the hotel.

We have installed an energy use management system with the aim of making electricity, gas, water and oil use visible, and we have established an environment that enables the analysis and confirmation of energy use.

We have installed a "commercial waste management system" and adopted "digital waste manifests*", and we have established a system for appropriately maintaining and managing waste.
*Framework for digitalizing waste manifests and communicating between the waste generator, waste collection company and waste disposal company through an information processing center.

As part of our consideration for the environment and efforts to increase business efficiency, we are promoting a transition to paperless to minimize paper use through the digitalization of information (effective use of an electronic contract system and work flows) and processes.

We offer a wide range of scenic views and memorable experiences, including in the guest rooms, hot springs and restaurants. While treasuring the time spent with nature, we create a special stay with enjoyment for the five senses that can only be experienced at that very hotel.

Enjoy cherry blossoms and new leaves in the spring, a feeling of freedom in the summer, the fall colors and new harvest in autumn and the crisp air with snow-covered landscapes in winter.
We offer stays during which guests can enjoy the seasonal nature and atmosphere in Japan as part of the experience.
Encounter heart-stopping moments while connecting with the scenery, light and smells unique to each season.
Feeling the appeal of the changing seasons throughout the year will enrich the trip and become lasting memories.

At our golf courses overlooking majestic mountains and the ocean, we offer a golf experience that includes the enjoyment of scenic views. This environment in which golf can be played in relaxation surrounded by nature will create a more fulfilling experience.

Along with scenic views of snow covered mountains, we provide a snow resort experience that includes the refreshing feel of gliding on snow. Enjoy a dynamic winter experience with nature in a variety of styles.